Intelligence
Deep, uniquely-Singapore research for the people building businesses here — the market, the players, the real economics, and where you win. The reports we wish existed. Produced by our AI engine, sense-checked by us.
Every sector, scored on one question: is it worth building?
We score each sector with the MOAT Score — a single number from 0 to 100, where higher means a business is more worth building. It is built on the value-investing lens of Graham, Buffett and Munger: instead of describing an industry, we judge whether a value investor would want to own the average operator in it — and if not, what a winner needs that the average lacks. The name is also how it is built — four pillars, each scored out of 25:
Does the average operator actually keep money — real net margin and return on the capital tied up?
Pricing power and a durable competitive advantage — can a typical operator raise prices and have customers shrug?
Demand durability — steady, recession-resistant repeat demand vs fragile, discretionary or faddish.
Capital intensity and structural drag — rent, churn, fashion, discounting. Scored inverted: less treadmill, more points.
Scored inverted — less treadmill, more points
Sectors ranked, best-to-build first
Click any column to re-rank. Each row opens a full Deep-Context report.
The MOAT Score is a transparent SGAI judgement on a sector’s economic quality through a value-investing lens — not a verdict on any individual business, and not a comment on an owner-operated livelihood (a sector can score low on capital returns yet work as a job).
- #1Education
Tuition & enrichment
70/100Build with discipline
Read the reportMMargin18/25OOperating moat17/25AAppetite22/25TTreadmill13/25 - #2Healthcare
Dental clinic / practice
68/100Build with discipline
Read the reportMMargin16/25OOperating moat18/25AAppetite21/25TTreadmill13/25 - #3Professional services
Accounting & bookkeeping firm
65/100Build with discipline
Read the reportMMargin13/25OOperating moat16/25AAppetite21/25TTreadmill15/25 - #4Healthcare
GP / family clinic
61/100Needs a real edge
Read the reportMMargin12/25OOperating moat14/25AAppetite22/25TTreadmill13/25 - #5Education
Childcare & preschool
60/100Needs a real edge
Read the reportMMargin12/25OOperating moat16/25AAppetite19/25TTreadmill13/25 - #6Aesthetics
Aesthetic clinic / medical aesthetics
54/100Needs a real edge
Read the reportMMargin16/25OOperating moat13/25AAppetite14/25TTreadmill11/25 - #7Home services
Aircon servicing & home maintenance
53/100Needs a real edge
Read the reportMMargin10/25OOperating moat11/25AAppetite19/25TTreadmill13/25 - #8Home services
Cleaning services company
49/100Winner-takes-most
Read the reportMMargin7/25OOperating moat11/25AAppetite19/25TTreadmill12/25 - #9Property
Real estate agency
49/100Winner-takes-most
Read the reportMMargin10/25OOperating moat11/25AAppetite16/25TTreadmill12/25 - #10Fitness
Pilates & boutique fitness
47/100Winner-takes-most
Read the reportMMargin11/25OOperating moat9/25AAppetite15/25TTreadmill12/25 - #11Home services
Interior design & renovation
46/100Winner-takes-most
Read the reportMMargin9/25OOperating moat8/25AAppetite17/25TTreadmill12/25 - #12Fitness
Yoga studio
46/100Winner-takes-most
Read the reportMMargin11/25OOperating moat8/25AAppetite15/25TTreadmill12/25 - #13Creator economyprovisional
Creator / social-media agency
45/100Winner-takes-most
Read the reportMMargin13/25OOperating moat8/25AAppetite13/25TTreadmill11/25 - #14Automotive
Independent car workshop / auto repair
42/100Winner-takes-most
Read the reportMMargin8/25OOperating moat9/25AAppetite16/25TTreadmill9/25 - #15Pet care
Pet grooming & pet services
39/100Winner-takes-most
Read the reportMMargin8/25OOperating moat6/25AAppetite15/25TTreadmill10/25 - #16F&B
Bakery & home-based food business
36/100Winner-takes-most
Read the reportMMargin7/25OOperating moat6/25AAppetite15/25TTreadmill8/25 - #17F&B
Restaurants & casual dining
35/100Winner-takes-most
Read the reportMMargin7/25OOperating moat7/25AAppetite14/25TTreadmill7/25 - #18Retail
E-commerce / online store
35/100Winner-takes-most
Read the reportMMargin7/25OOperating moat5/25AAppetite14/25TTreadmill9/25 - #19F&B
Bubble tea & dessert shop
35/100Winner-takes-most
Read the reportMMargin8/25OOperating moat5/25AAppetite13/25TTreadmill9/25 - #20F&B
Cafés & specialty coffee
34/100Brutal
Read the reportMMargin6/25OOperating moat6/25AAppetite14/25TTreadmill8/25 - #21Beauty
Hair & nail salon
31/100Brutal
Read the reportMMargin6/25OOperating moat5/25AAppetite13/25TTreadmill7/25
The MOAT Score is a transparent SGAI judgement on a sector’s economic quality through a value-investing lens — not a verdict on any individual business, and not a comment on an owner-operated livelihood (a sector can score low on capital returns yet work as a job).
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